Bonner Private Wines brought us in to help grow their wine club after struggling to sell memberships profitably through digital advertising. The opportunity extended well beyond the initial purchase. Members stayed for six months on average, making each new customer worth approximately $900 to the business.
We managed customer acquisition across Google and Meta, evaluating advertising costs against the value of the membership. The first month brought in $130 to $150, with continued membership payments building the return over time. Across both platforms, we acquired customers at an average cost of roughly $160 against that $900 lifetime value.
Over the partnership, we managed $173,468 in ad spend and generated 1,087 purchases. Based on the average customer lifetime value, those purchases represented $978,300 in revenue and a 5.64x return on ad spend. The wine club had become a profitable offer to acquire customers for through paid advertising.
The Client’s Experience
The results are one part of the story. Here’s what Bonner Private Wines has to say about working together.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for Bonner Private Wines.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for Bonner Private Wines.
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