Broadwind brought us in to turn Google Ads into a reliable source of business opportunities, with individual contracts potentially worth millions. Their existing account was optimizing for clicks without any conversion events configured. Phone calls, a major source of inquiries for the business, were not tracked through the campaigns either. The account could buy traffic, but it had no way to recognize a valuable lead.
We implemented conversion tracking and phone call tracking, worked with their team to improve the landing pages, and relaunched the campaigns around specific keywords and the locations where their buyers operate across the country. This was a specialized business that needed precise targeting. Over the next few months, we refined the campaigns until they were generating consistent leads.
Across the partnership, we managed approximately $178,000 in ad spend and generated more than 600 leads. Three deals produced approximately $1.2 million in revenue, with one alone worth close to $1 million, delivering a 6.73x return on ad spend. We left Broadwind with a structured account their team could continue running to generate new opportunities.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for Broadwind.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for Broadwind.
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