ChronicCareIQ sells remote patient monitoring software to medical practices at $500 per provider per month, which puts an average contract around $18,000 in its first year. They came to us because paid media was not working. Their Google Ads account was producing qualified leads at $1,500 to $2,000 each, expensive enough that growth through advertising could not be justified.
We built their Meta program from nothing and rebuilt Google from the ground up, wiring both into HubSpot so campaigns optimized against real sales stages instead of form fills. Within four weeks Meta was delivering qualified leads at $309, roughly a quarter of the best number they had ever produced, and their VP of Marketing was reporting a 241% quarter-over-quarter increase in paid leads to his board. Google turned out to be the bigger surprise. The channel they had written off became their cheapest source of customers, closing them at $3,366 against Meta’s $8,076 over the same ninety days.
Over nine months we managed $241,000 across both platforms and produced 62 closed customers at $3,885 each. Against an $18,000 first-year contract that is $1.1 million in contracted revenue and a 463% return, with every deal repaying its full acquisition cost inside three months. Contracts run a one-year minimum and most renew beyond it, so the return across a full customer lifetime is higher than this figure.
The Client’s Experience
The results are one part of the story. Here’s what ChronicCareIQ has to say about working together.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for ChronicCareIQ.
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