Over our two-year partnership with Curex, we helped scale customer acquisition through constant testing of messaging and landing pages. The economics had to work within a customer’s first year. Although customers could continue treatment for three to five years, we evaluated campaigns using a first-year customer value of $790.
The work was an ongoing search for the next message that could open up a new audience. We tested angles around specific allergies and how they affected people’s lives, from playing sports to enjoying outdoor activities. We paired those messages with dedicated landing pages and kept testing how we introduced the treatment, explained its value, and turned interest into purchases. Each winning combination gave us another opportunity to expand beyond the audiences already converting.
Over the partnership, we managed $3.9 million in ad spend and generated $20.1 million in attributed revenue, a 5.13x return based on first-year customer value alone. Many customers stayed for treatment beyond that first year, making the lifetime return even higher.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for Curex.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for Curex.
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