IM | Health runs urgent care, family practice, and physical therapy out of one location, and nearly every new patient starts with a phone call. Most practices can see their online bookings and nothing else. The phone is a black box. So we built the thing that opens it.
Every campaign runs through CallRail. At first someone on our team listened to calls and labeled them by hand. Now an AI agent does it every morning, reading each transcript and tagging what happened on the call and which division the patient booked with. We ran it backward through the entire call history, so every call the practice has taken is accounted for.
That turned the account from something that counts leads into something that counts patients. We know the exact cost per patient, per new patient, and per recurring patient, along with which division they booked with. That visibility has allowed us to improve campaign performance and generate measurable results. Measured against the practice's own revenue per visit and visits per patient, the spend returns 2.5x inside the first year and 4.77x across the lifetime of the patients it brings in.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for IM | Health.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for IM | Health.
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