Kaymbu provides software that helps early childhood educators assess children’s development and keep families involved in their learning. They had tried Google Ads two or three times without making it work. Their product served a specific audience of teachers and principals across the United States, but their campaigns were optimizing for clicks without giving Google the data it needed to find qualified leads.
We set up conversion tracking and connected the campaigns to their CRM so inquiries flowed directly to their team and Google could optimize toward leads. We paired more specific keywords with the audience data Kaymbu already had, using their existing network to build remarketing audiences and reach similar prospects. That combination gave the campaigns a clearer picture of who to reach and which actions mattered. Within a few months, Google Ads was generating consistent, qualified inquiries.
Across the partnership, we managed approximately $32,000 in ad spend and generated $174,000 in new revenue, a 5.38x return.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for Kaymbu.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for Kaymbu.
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