Lee Wybranski is one of the leading artists in golf and the official poster artist for all four major championships. INVCBL Sports Marketing brought us in to launch his first digital advertising campaign. The site was not ready for it. It loaded slowly and the design and user experience were years out of date, so paid visitors had nowhere good to land.
We rebuilt the website first so paid traffic had somewhere to convert, then launched on Facebook and Google. Selling art is a visual problem before it is a targeting problem, so the creative carried the work. We produced and tested continuously, and the ads that kept winning were the ones that let a buyer picture owning the piece, whether that was his work framed on a real wall, footage of him at the easel, or a poster release timed to one of the majors.
Over 18 months we managed $53,261 across Meta and Google and generated $169,875 in tracked sales, a 319% return. The in-home carousel alone returned 5.23x and became the biggest line item in the account.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for Lee Wybranski.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for Lee Wybranski.
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