Millman Search is a B2B executive search firm placing candidates across hospitality, legal, finance, retail, and real estate. They had been running Google Ads themselves and brought us in to turn it into a real pipeline channel rather than a source of form fills nobody could trace to a placement.
We rebuilt the account around their verticals, running dedicated Search campaigns for each practice area alongside Performance Max, and wired their Monday CRM back into Google through offline conversion imports. That meant campaigns optimized against qualified leads and placed deals rather than raw submissions, so budget followed the verticals that actually produced revenue instead of the ones that produced volume.
Over twelve months we managed $227,216 and generated 372 form submissions, 148 qualified leads, and 31 placed deals at $7,330 each. Total conversion value came to $1.58 million, a 695% return. Hospitality alone produced 13 placements and Performance Max another 8, which is why both carried the majority of the budget by the end.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for Millman Search.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for Millman Search.
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