RentReporters helps renters build credit by reporting their monthly rent payments to the credit bureaus. When we inherited the ad account the business was spending around $10,000 a month, and what was holding it back sat underneath the ads rather than in them.

We started with conversion tracking, because it was broken. The business could not see what was working, and neither could the ad platforms, so their algorithms were optimizing for the wrong actions instead of purchases. Fixing it gave RentReporters an honest read on its numbers and, more importantly, trained the algorithms to find real customers. Then we built a reliable creative system. The account had been running the same ads over and over and trying to find growth by out-testing audiences, when the real lever for scale was a steady supply of new creative. With tracking and creative in place, we layered in landing pages and turned a set of campaigns into a full-funnel ecosystem across Meta, Google, and Snapchat.

That system took RentReporters from roughly $10,000 a month in ad spend to more than a million dollars a year, and it has stayed profitable the whole way, acquiring customers at an average of $81 against a $315 lifetime value.