WorkHero runs the back office for small HVAC contractors, taking over the paperwork, billing, rebates, and permits that owners never find time for. They brought us on to build a lead engine on Meta and reach an audience that is genuinely hard to find, HVAC owners who spend their days in the field rather than scrolling a feed.
With an average contract worth roughly $26,000, the math gave us room to pay well for the right lead as long as it closed. We optimized toward qualified leads instead of raw volume and kept testing angles until we found the ones that brought in owners rather than technicians.
Over the course of our partnership we drove 2 million impressions and 205 qualified leads at $220 each, with their team converting about 1 in 20 into signed contracts. That delivered 10 new contracts and $259,200 in revenue on $45,189 in ad spend, a 5.74x return on ad spend. The HubSpot dashboard above reports this as a 474% ROI, which is the same performance measured as profit after ad spend rather than total revenue returned.
The Client’s Experience
The results are one part of the story. Here’s what WorkHero has to say about working together.
Top-Performing Ad Creative
I turn insights from the ad account into creative ideas, strategies, and briefs, then work with my creative team or yours to bring them to life. Here’s some of the creative that helped drive results for WorkHero.
Top-Performing Landing Pages
The ad earns the click. The landing page wins the customer. I write the copy and work directly with my landing page designer or your team to design and build the page. Here’s one of the landing pages that helped drive results for WorkHero.
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