WorkHero runs the back office for small HVAC contractors, taking over the paperwork, billing, rebates, and permits that owners never find time for. They brought us on to build a lead engine on Meta and reach an audience that is genuinely hard to find, HVAC owners who spend their days in the field rather than scrolling a feed.
With an average contract worth roughly $26,000, the math gave us room to pay well for the right lead as long as it closed. We optimized toward qualified leads instead of raw volume and kept testing angles until we found the ones that brought in owners rather than technicians.
Over the course of our partnership we drove 2 million impressions and 205 qualified leads at $220 each, with their team converting about 1 in 20 into signed contracts. That delivered 10 new contracts and $259,200 in revenue on $45,189 in ad spend, a 5.74x return on ad spend. The HubSpot dashboard above reports this as a 474% ROI, which is the same performance measured as profit after ad spend rather than total revenue returned.
The Client’s Experience
The results are one part of the story. Here’s what WorkHero has to say about working together.
Top-Performing Ad Creatives
Every ad below was concepted, written, designed, and produced in-house.
Top-Performing Landing Page
Written, designed, and built in-house.
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